thl or Tourism Holding Limited

vector design | layout & design | animation

thl is a global leader in creating unforgettable tourism experiences worldwide.
Tourism Holdings Limited (thl) engaged us to create a new RAP artwork for their 2024 Innovate Reconciliation Action Plan (RAP). Building on the design journey started by Nani Creative, we drew inspiration from thl’s original Reflect RAP to develop a visual identity that reflects the next stage of their reconciliation commitment. The design process focused on bringing to life key values and reconciliation principles, while also sharing positive messages about travel that align with thl’s mission as a global leader in transport and tourism experiences.

The Design.

The design entitled 'Journey lines' symbolises responsible tourism, emphasising the principle of leaving no trace while exploring the Australian landscape, people and cultures.

The design features illuminated color variations and patterns that represent the rich diversity of First Nations cultures and their connection to Country. Journey lines are integrated into the design, illustrating the paths travelers take across Australia, with five key locations highlighted along these routes. The reconciliation values are also integrated in the design and include ​​historical acceptance; race relations; equality and equity; institutional integrity and unity.

Indigenous Design and Creative Agency

Let's have a yarn.

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Meriam (Erub)

Sheree Jacobs

Sheree is a Torres Strait Islander woman, born in Cairns, Far North Queensland with family and ancestral links to Erub Island in the Torres Strait. Sheree has worked for a number of regional and international not-for-profit organisations delivering programs to support social impact and outcomes.

Sheree possesses Master in Communications, from Griffith University. Her roles in Design, Marketing and Communications encompasses supporting First Nations storytelling and digital and print works for government and non-government organisations.

“Art and design can tell stories in ways that can be understood universally. Sometimes words are not enough. Art and design is something that can reach and move people, communicate ideas and thoughts in new ways.

Being a mentor at IndigeDesignLabs is important because it's supporting the next generation of digital designers and creative professionals. Compared with my everyday work, IndigeDesign Labs allows me to collaborate and share ideas with our program’s mentors and young people. I hope to mentor young people in both design and communications.”

Yirrganydji

Tarquin Singleton

Tarquin is an Aboriginal creative who joined the project in 2021. In addition to illustration and design, Tarquin has worked on Country as a Yirrganydji ranger and in cultural engagement for many years. His design work is a combination of traditional Aboriginal art and modern and western art. Tarquin draws his inspiration for his designs from Bulmba (Country), Kulbul (Sea country) and Bulurru (Lore, Creator, Culture).

“Yirrganydji country is located from Cairns to Port Douglas making us rainforest and saltwater people. Growing up in two world heritage areas - the Great Barrier Reef and the Wet Tropics Rainforest is something to be proud of and has heavily influenced my work. My designs are heavily influenced by my heritage and combine the elements from traditional Indigenous art with modern art.

What is good about IndigeDesignLabs is that we can work in a studio environment to bounce ideas off each other. Working as a mentor is good because it keeps me learning new skills and being able to teach those skills is a rewarding experience.”

Kanolu and Gungarri

Leigh Harris

Leigh is a Cairns based Aboriginal business owner with traditional connections to the Kanolu people of Central Queensland and Gungarri people of South East Queensland who is also proud of his Italian and Welsh heritage

As a well know diverse Aboriginal creative and digital designer with over 25 years in the industry he has worked on some of the countries major design and creative projects. As a designer, active in the design and digital creatives space for over 25 years he owns and manages ingeous studios a multidisciplinary design studio based in Cairns. Trained as a Public Relation officer with Aboriginal Hostels Limited in Canberra in the late 1980’s he moved to Cairns in 1993 to work with Cape York Land Council as as Communications Officer working throughout Cape York and the Torres Straits for 11 years prior to the establishment of ingeous studios.

As a well established business ingeous studios, a creative design and digital agency and he has worked to ensure the integrity of what he does as an Indigenous business owner and creative and in 2019 in partnership with NorthSite Contemporary Arts established IndigeDesignLabs to share his wealth of knowledge and inspire young people to get into the digital design and creative design industries.

Working remotely for clients across Australia and internationally, Leigh has successfully maintained ingeous studios as a leading creative digital production agency that is a hybrid agency that works across creative productions and digital technologies.