'People and Place' were the guiding concepts behind the creation of the IFIP brandmark, representing Indigenous peoples globally and their enduring connection to land, Country and traditional territories.
The brandmark design also reflects People and place and the cultural and shared values. The seven people represent the seven regions globally. The artwork was used across the new website, which focuses on the key activities of the organisation and its respective members, and demonstrates how collective efforts can have stronger impacts in global and local communities.